Meet Your New

Marketing Content Superhero

Writing & Editing Content Marketing Strategic Communications

Slayer of buzzwords and jargon

Defender of AP style and the Oxford comma

Keeping content safe from bad grammar and typos

Serving B2B technology companies for 20+ years

A trusted wordsmith with an eye for detail

I’ve helped B2B technology companies of all sizes with their content development needs.

I’d love to help you tell your organization’s story. Get in touch today!

 

Making the Complex Compelling. Adept at distilling highly technical and jargon-laden material into compelling content for a wide variety of audiences.

Creative and Resourceful. Able to proactively identify timely and relevant industry trends and market drivers for content development opportunities.

Proven Account & Project Management. Able to ramp up quickly on new industries and technologies while also gaining and building client trust.

beth headshot.jpg

Writing and editing services include:

  • Strategic planning and editorial calendar creation

  • Award submissions

  • Blog posts and blog program management

  • Case studies

  • Contributed articles

  • Content inventory and gap analysis

  • Data sheets and solution briefs

  • E-books

  • Nurture emails

  • Press releases

  • Social media posts

  • Speaker abstracts/submissions

  • Website copy/landing pages

Writing samples

Qumulo: Enterprise Hybrid Cloud File Storage

Blog Post Content Development and Management

I developed and edited the following blog posts, and others. Additionally, I developed and managed the blog’s editorial calendar, ensured posts featured strategic SEO keywords, and selected graphics to accompany all posts.

Unlock Next-Level AWS Cloud Transformation (Jan. 22, 2021)

Top Four Data Management Challenges Facing Animation, VFX, and Post-Production Studios (Jan. 21, 2021)

Learn Why These Three Customers Moved from Isilon to Qumulo (Dec. 9, 2020)

How to Ensure Customer Success During a Pandemic? Empathy, Agility, and a Laser-Focus on Customers (Nov. 4, 2020)

Real-Time Analytics: Answering the Five Ws of Unstructured File Data Management (Sept. 3, 2020)

Eight common storage pains and ways to resolve them (May 31, 2019)

Case Studies

For the case studies below, I prepared questions for the customer contacts in advance, conducted phone interviews to gather the information, and then developed the case study content.

Qumulo’s ease of use and real-time analytics help the University of Florida gain insights into its research computing data

Qumulo Helps Guru Studio’s Storage Take Flight

Utah’s Weber School District Chooses Qumulo File Storage for Video Surveillance to Keep its Students and Staff Safe

Seeking to push creative boundaries in commercial post-production, Toronto’s alter ego turns to Qumulo for visibility, control and insights into its file data

Press Releases

Qumulo Issues Storage Industry Predictions for 2019 (Jan. 24, 2019)

Qumulo Announces Enterprise File Storage Feature Enhancements (Sept. 11, 2019)

Qumulo Expands EMEA Market Reach at IBC2019 (Sept. 10, 2019)

Contributed Articles & Other Content

MarTech Series: Three Ways Marketers Can Discern the Signal from the Noise in Today’s Era of Customer Behavior Change (March 4, 2021)

Security Boulevard: Safely Saving and Securing Video Surveillance Files (Nov. 26, 2019)

DataSheet: Qumulo Corporate Overview (Dec. 2020)

Dell EMC: Enterprise Storage

Blog Post Content Development

For the blog posts below, I conducted 1:1 interviews with CTOs about industry and customer trends, and then developed the content to be published under their name.

How to Manage Rapidly-Expanding Data and Infrastructure (Oct. 17, 2017)

Hadoop Is Growing Up. (Aug. 9, 2017)

How to Start a Business “DISRUPTED” (July 12, 2017)

Move Over Silicon Valley – Financial Services Emerging as The Next Big Disrupter (June 15, 2017)

Dispelling Common Misperceptions About Cloud-Based Storage Architectures (March 14, 2017)

Contributed Articles

For the article below, I developed proactive pitches to editors offering a contributed article from Dell EMC, and then developed the pieces based on executive interviews.

TV Technology, (More Than Ever) Content Is King (Aug. 17, 2018)

·Machine Design, How To Stay Competitive In The Autonomous Driving Revolution (May 21, 2

Flowroute: Cloud-Based Communications Service Provider

Contributed Articles

For the articles below, I developed proactive pitches for the editorial teams, secured their buy-in, and then developed the articles to be published under the Flowroute executives’ bylines.

Customer Think, Contact Center as a Service is Transforming the Customer Experience, (Sept. 12, 2018)

Silicon Republic, Got VoIP? 4 tips to avoid getting hacked (June 26, 2018)

SmallBizDaily, Audio and Call Quality Take Center Stage with Rise of Intelligent Assistants (May 29, 2018)

VMBlog, Flowroute 2018 Predictions: Software-Based Carriers Will Drive Telecom Innovation (Jan. 22, 2018)

App Developer Magazine, How to protect IP communications from telecom fraud (Dec. 28, 2017)

Physician’s Practice, Improving Patient Care with SMS (Aug. 2, 2017)

Dentistry IQ, Improving the dental patient experience one text message at a time (June 22, 2017)

Chief Marketer, How VOIP Can Help Marketing Attribution (June 15, 2016)

Press Releases

Flowroute Announces Expanded Messaging Functionality with MMS to Help Businesses More Richly Engage with Customers Using Toll-Free and Local Phone Numbers (Nov. 1, 2017)

Flowroute Survey Finds Vast Opportunity for Businesses to Benefit from Cloud-Based Communications (April 25, 2017)